January 12th, 2021

Save the Date! “Go to China” Digital Meet-up: “Market Entry Strategies #2”

Our next CN-BC “Go to China” digital meet-up, the second part of our series on China market entry strategies, will take place via Zoom on 19. January 2021 from 9:00 am until 10:30 am (CET).

We are excited to welcome three of our network partners and look forward to introducing them to our community:

 We will also look at case studies of two Berlin-based companies within the green tech and design industries. We are looking forward to hearing about their experiences with entering the Chinese market, opportunities they were given and challenges they had to face as well as the advice they want to give.  

  • Sustify GmbH, presented by Founder & CEO Sonja Westphal. Sustify helps to improve compliance with social and environmental standards by educating the workforce by means of an interactive, gamified learning app.
  • büro+staubach GmbH, presented by Partner & Managing Director Jan Wielert as well as Founder & Managing Director Christina Finger. büro+staubach is an industrial design agency with a focus on mobility.

All participants will have the opportunity to join in with comments and questions. We look forward to having you join our next meet-up!

Register here

Programme CN-BC “Go to China” Digital Meet-up:
“Market Entry Strategies #2”

Date: Tuesday, 19.01.2021, Time: 9-10:30 Uhr

9:00 – 9:05 am

Words of Welcome (Guests), Meetup Instructions and Agenda
Christin Jarchow, Project manager, Sqetch

9:05 – 9:35 am
Introduction Berlin + Chinese Network partner
Ake Rudolf, Strategic Director IDZ

handing over to CN-BC Network Partner and letting them present themselves/ their organisation with the use of their prepared pdf presentations:

  • Miriam Theobald, Co-Founder & COO, Company: Dongxii
  • Ivy Yang, Global Business & Cooperation Division @Shenzhen Industrial Design Profession Association (SIDA)
  • David Chi  Founder of +86 Design Sharing Platform

09:35 – 9:55 am
Case Study 1
Moderation Marte Hentschel, CEO Sqetch
Speaker: Sonja Westphal, Founder & CEO, Company: Sustify GmbH

  • Unternehmensvorstellung + Case Study (Speaker)
  • Fragen/Gespräch (Moderator)

9:55 – 10:15 am
Case Study 2
Moderation Ake Rudolf, Strategic Director IDZ
Speaker: Jan Wielert, Partner & Managing Director and Christina Finger, Founder & Managing Director

Company: büro+staubach gmbh
Unternehmensvorstellung + Case Study (Speaker)

Fragen/Gespräch (Moderator)

10:15 – 10:25 am 
Q&A session for Participants

10:25 – 10:30 am
Outlook for CN-BC
Magdalena Jaster, Project manager IDZ

Thank you!