25 March 2022 09:00 CET

“How to do business with China?
Understanding cultural differences”

Speaker: Daniel Gebhardt

We are happy to have won Daniel Gebhardt, Consultant and Lecturer, giving an introduction on cultural negotiation heritage and customs and hands-on recommendations for building and maintaining business relationships to China in our next digital “Go to China” Meet-up on

25 March 2022  9:00-9:45 am CET

Fundamental differences in self-perceptions of each culture characterize every European-Chinese dialogue, besides big language differences. Communicating with Chinese business partners may conceal a lot of pitfalls. These communication imponderables can easily be understood, explained, and avoided against the background of the unique millennia-old cultural tradition of Chinese partners, like Confucianism, Taoism, Legalism, or the famous 36 Stratagems. Based on understanding these diverse cultural traditions, different communication patterns and trust-building mechanisms, successful European-Chinese business relationships are quite possible: How to do business with China?

Don’t miss out:

Following his keynote, Daniel generously offers a limited number of 20 min one-on-one appointments, allowing you to discuss your specific questions with him.*

These appointments will be allocated on a “first come, first served” basis, so make sure to reserve your slot now and


*This is the fourth installment of a new series of digital CN-BC meet-ups taking place until late spring 2022, which will allow our community to get in contact with China experts individually.

Daniel Gebhardt is teaching intercultural communication for management at AMD Berlin (Fresenius University of Applied Sciences). His experience feeds from his work as senior consultant for omnichannel marketing within the global pharma industry and years as a business strategist and corporate communications consultant on open-innovation and digitization projects in financial, chemical and textile industries. Find Daniel on Linkedin  or about.me

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