November 25th, 2020

Save the Date! “Go to China” Digital Meet-up: “Market Entry Strategies #1”

We would like to invite you to our next CN-BC “Go to China” digital meet-up on 8 December, starting at 9:00 am and finishing at 10:30 am (CET).

“What kinds of market entry strategies exist and which ones apply for whom when entering the Chinese market?” In the first meet-up in our new series on China Market Entry Strategies, we will focus on this important question, which – given the allure of the Chinese market – is likely to occupy many of you.

For all of China’s economic attractiveness, companies should be aware of the risks of entering the market. Strong competition, a sometimes unclear legal situation and cultural differences are typical challenges that newcomers have to deal with. This is all the more relevant for small and medium-sized enterprises with limited financial and human resources. Here, risks and opportunities should be carefully assessed in advance. 

We are looking forward to discussing the most relevant questions in this context with you and our guests: Which strategies exist and which ones are the best match for your company? What opportunities does entering the Chinese market offer your company? What are the typical Do’s and Don’ts?

We have invited three highly competent experts to join us for the meet-up:

  • Ms. Sandra Schulze, Area Manager China, Berlin Partner for Business and Technology,
  • Mr. Mathias Mueller, Managing Director of the German Centre for Industry and Trade Taicang,
  • Mr. Achim Richter, Partner of the consultant network Kleef&Co with focus on market entry in China.

After the panel discussion there will be an opportunity for participants to join in with comments and questions.

Register now under the following link: 

https://us02web.zoom.us/meeting/register/tZYqdOyuqzwvEtIb3dptzIq7-Qyxi68__nTF

We look forward to seeing you!

Programme CN-BC “Go to China” digital Meetup #2

9:00 – 9:10 am

Words of welcome project team, meetup instructions and agenda
Christin Jarchow Projectmanager by Sqetch

9:10 – 9:40 am

Introduction guests
Ake Rudolf, Strategic Director IDZ

Short presentation of the guests

  • Ms. Sandra Schulze, Area Manager China at Berlin Partner for Business and Technology (10 mins)
  • Mr. Matthias Mueller, Managing Director of the German Centre for Industry and Trade Taicang (10 mins
  • Mr. Achim Richter, Achim Richter, Partner of the consultant network Kleef&Co with focus on market entry in China (10 mins)

09:40 – 10:10 am

Panel discussion
Moderation Ake Rudolf, Strategic Director IDZ

Speaker Sandra Schulze, Matthias Mueller, Achim Richter

Topic “What kinds of market entry strategies exist and which ones apply for whom when entering the Chinese market?”

Questions to ask:

  • Which strategies exist and which ones are the best match for your company?
  • (depending on the company size (e.g. SME), experience with doing business in China,…)
  • What opportunities does entering the Chinese market offer your company?
  • What are the typical Do’s and Don’ts?

10:10 – 10:25 am

Q&A session

Moderation Ake Rudolf, Strategic Director IDZ

Speaker Guest speaker + participants

10:25 – 10:30 am

Outlook for CN-BC
Magdalena Jaster, Projectmanager IDZ

Thank you!