China Luxury Report 2019

China Luxury Report 2019

Research for the 2019 McKinsey China Luxury Report shows that the majority of the young luxury consumers are fresh to market, presenting both a tantalizing opportunity and an implicit imperative for brands to stay current, or risk losing out to more digitally savvy...
China Consumer Insight Post-COVID19

China Consumer Insight Post-COVID19

The long struggle with the COVID-19 virus has indelibly impacted the mindsets, lifestyles and behaviors of consumers worldwide. In China, specifically, we have witnessed new consumer sales channels and trends that came and went swiftly, such as street stall markets,...